Alan Lee Designs

Alan Lee is regarded as one of the top 10 Bike Builders in the World. His designs include the Sleeve, Hard Cover and Centerfold for Art of the Chopper II book. He has made numerous appearances on the Discovery Channel Biker Build Off, built bikes for Hollywood celebrities and presently has a bike in the Peterson Museum in Los Angeles.

Alan came to our company with a dilemma. He had branded his company under the name of Gangsta’ Choppers but was now wanting to re-brand himself with a friendlier approach. He felt that the name Gangsta’ had too much of a negative connotation to it and wanted to switch to Alan Lee Designs.

Alan’s original web site was designed by a friend in Europe who at one point lost interest in the project, so updates and the look and feel of the site began to get old. Alan was no longer able to get new information and new projects that he had worked on, online. New domains were added in order to get new information online, but they broke the branding continuity of his company.

Problems

• A company that had lost its identity because of different domain names, different company names and different email addresses
• Web sites that had old information and different branding
• Inconsistent email solutions
• The inability to sell his products online
• Improper representation of Alan Lee Design
• No marketing strategy for communicating with his viewers
• Had a collection of mailing list addresses, but was not organized
• Poor placement on Search Engines

Solutions

• Recreated his logo in Vector Format (his original logo had been long lost)
  • For use on Trailer vinyl, Wearable Items, Posters and Marketing Materials
• Created a new design for his site to showcase
  • Calendar Events
  • Photo Galleries
  • E-commerce
  • Free T-Shirt Giveaway to increase mailing list subscribers
• Integrated the web site design into the shopping cart for proper continuity between site and cart
• Inventoried the cart
  • Added Shipping Solution
  • Added Merchant Solution
  • Secured using GeoTrust
  • Tested
• Created an electronic newsletter to send to his subscribers to announce his appearance on The Discovery Channel Biker Build Off, The release of Art of Chopper II and the release of the new web site
• Consolidated his email subscribers into a moderated mailing list
• Located all domains and pointed them to the new web site
• Sent the electronic newsletter

Goals Achieved

• Web Site has up to date information and is consistent with his image, with the ability to easily update new information and products as needed
• Number of viewers to the web site has increased significantly
• Logo is now documented and can be easily used for all types of advertising mediums
• Mailing list is growing daily
• Purchases are being made on the web site
• All domains previously showing various information are now pointing to one web site with current information
• He can check email from anywhere in the world as it pertains to Alan Lee Designs
• His overall image has increased significantly and his web site has been added to the business plan in place to acquire money for his new line of production motorcycles.