The Bahama Towel Company

The Bahama Towel Company provides a great line of Beach Towels, Chaise Lounge Covers, Chair Covers and Baby Blankets. In the summer of 2008 they will also introduce a line of Spa Products for adults and children.

When The Bahama Towel Company approached us, they were having problems with their current designer. They could not get products and updates to the website made in a timely fashion and often found themselves with inventory displaying on their website that was no longer in stock.

Needs

• Web site that had old information and different branding
• Limited e-commerce capabilities
• Complications with payment and shipping
• Poor product representation
• Email used for the company was not consistent with the company domain name
• Online sales expectations had not been achieved
• The design for the site did not match the level of professionalism that The Bahama Towel Company is in real life
• Weak website marketing strategy for communicating to viewers
• No plans for ongoing communication with their purchasing and visiting public
• Poor placement on Search Engines

Solutions

• Created a new design for his site to showcase
• • Products with optional views of products including swatches
• New E-commerce Solution
• • Cross Selling
  • Affiliate Program
  • Inventory management
• Integrated Authorize.net with bank to bank transactions
• Installed UPS with modified Worldship integration
• Provided unified email company wide
• Added newsletter sign up and free give-away to build mailing list
• Search Engine Optimization

Goals Achieved

• The website is completely up to date and controlled by client. Through their admin panel, they have the ability to add, edit and remove products.
• All communication are now branded with the company domain
• Simplified the purchase and fulfillment process
• Mailing list is growing daily
• Overall image has increased